Dianova lauches a new campaign to raise awareness of the consequences of drug and alcohol abuse, both for those who abuse substances, their families and entourage. The Dianova "REACT" campaign will be featured in print and electronic media with a series of posters and videos.
The "REACT" campaign suggests how drug or alcohol abuse can lead to the total disappearance of everything that is important to a person’s well-being and identity: his or her family, work-related relationships or friends.
The "REACT" campaign does not intend to convey a tragic or pessimistic picture. Instead, it offers hope. It suggests that any motivated person is able to react and to overcome his/her problem. Dianova will be there to help people make the best decision and to accompany them each step of the way.
campaign posters (click to enlarge)
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